Glassdoor Study Reveals What Candidates Look for in Job Ads - Glassdoor for Employers (2024)

Failing to include salary and location information in job ads is likely to cause a significant drop in applicants, revealed a new study conducted by the Harris Poll on behalf of Glassdoor.

The survey, which polled over 700 UK adults in May 2018 who are either currently employed or not employed but looking for work, uncovered multiple insights into what employees and job seekers value most when it comes to looking at job ads, what entices them to apply to a company, and how and where they prefer to find jobs.

Money Talks When Writing Job Ads

Whether to include salary ranges in job ads is a hotly debated topic, yet it's clear that employees and job seekers desire pay transparency: 62 percent cited it as the most important factor they looked for in job ads.

Other top factors were:

  • Location (61 percent)
  • Commute time (49 percent)
  • Benefits (48 percent)
  • Employee reviews (32 percent)

"Job seekers crave transparency on pay, not only to make an initial judgment about whether to consider applying for a job, but also to assess if an employer holds long-term potential for them," said Julie Coucoules, Glassdoor's Global Head of Talent Acquisition. "Quality candidates are typically well-researched and those that go beyond job ads and look for a richer set of background data that includes benefits and employee reviews, among other specific traits about an employer. This means that employers should make information available to job candidates proactively, or they risk missing out on quality candidates applying."

Job ads are no longer just a source of information on the roles and requirements of a position - they are employers' most important recruitment marketing assets. So if your job ads are completely focused on what you're looking for in a new hire versus what you have to offer, they may not be resonating with candidates, especially in a job seeker's labour market like the one we currently find ourselves in.

[Related: It's Time to Rewrite Your Job Descriptions]

What Matters Most to Candidates

In today's fast-paced, hyper-connected world, it can be nearly impossible to switch off from work. That's why joining a company that encourages good work-life balance - proven to significantly benefit both workers and employers - is one of the top selling points for nearly half (47 percent) of job seekers, research found.

An easy, convenient commute was most important to 48 percent of job seekers, followed by high salaries and attractive benefits and perks. Company culture (35 percent), whether the company's financial performance is good (25 percent) and familiarity with the brand (24 percent) were found to be less important to job seekers.

How to Reduce Employee Churn

While an easy commute, good work-life balance and a competitive salary may be what gets employees in the door, they aren't necessarily what keeps them from jumping ship. Forty-one percent of respondents reported company transparency on pay and benefits important in helping them assess long-term potential, followed by an explanation from employers about how they can grow within the company (34 percent) and having a track record for promoting from within (33 percent).

A separate study by Glassdoor's Chief Economist Dr. Andrew Chamberlain showed that once in a job, culture and values are the biggest driver of employee satisfaction, followed by career opportunities and senior leadership.

[Related: Hiring for Keeps: How to Reduce Churn and Keep Your Best Hires]

Where to Advertise Jobs

The job search has largely moved online, but that doesn't mean that all online channels are considered equal. Half of workers/job seekers (52 percent) say their preferred source for finding a relevant new job opportunity is an online job site, such as Glassdoor, compared to 35 percent via a company's careers site. Other preferred sources included:

  • Hearing about the job from a friend (32 percent)
  • Having a recruiter or hiring manager reach out to them (31 percent)
  • Hearing about a job through a recruitment agency (24 percent)

Online channels also proved to be the most popular resources for researching employers, with nearly half of job seekers (48 percent) saying job search websites are where they look for information on a company they might like to work for, outranking word of mouth (41 percent), professional networking sites/social media (31 percent), personal networking (29 percent) and company careers pages (28 percent).

"Job seekers are taking control of their own destiny by harnessing the power of information to find the right job and employer for them," said Coucoules. "Today, job seekers are more informed than ever. By helping prospective talent find and access the information they want, you'll be helping your recruiting efforts."

[Related: 10 Reasons to Advertise on Glassdoor]

How Men and Women Look for Jobs Differently

Most job seekers share some obvious commonalities, but research found that there are marked differences between how male and female job seekers look for new roles and what entices them to apply.

For instance, 53 percent of women surveyed indicated that a company reputation for offering a good work-life balance would make them more likely to apply to a job, while only 42 percent of men would be attracted by this perk.

Survey data also found that among respondents, women (38 percent) and more likely than men (27 percent) to look for employee reviews as a key piece of information when researching a company they might like to work for. Of Glassdoor's nearly 57 million unique users each month, half (51 percent) are women and half (49 percent) are men.

Men and women also demonstrate differences when it comes to their preferred source for finding a new job opportunity. In fact, 59 percent of women said they prefer to find a job via an online job site, compared to 47 percent of men. Similarly, 35 percent of women would like to find out about a job opportunity through a friend, compared to only 29 percent of men.

Glassdoor Study Reveals What Candidates Look for in Job Ads - Glassdoor for Employers (2024)


Glassdoor Study Reveals What Candidates Look for in Job Ads - Glassdoor for Employers? ›

Employees and job seekers surveyed shared that some of the top factors they looked for in job ads were: Salaries (67 percent) Benefits (63 percent) Location (59 percent)

What is the Glassdoor controversy? ›

Users say Glassdoor added real names to user profiles without their consent. Users of the popular site Glassdoor, which lets anyone anonymously sign up to review companies they have worked for, say Glassdoor collected and added their names to their user profiles without their consent.

What do employers see on Glassdoor? ›

Employers can see your resume when you submit it directly with a job application. Resumes uploaded to Glassdoor are used to pre-fill subsequent Easy Apply job application forms. Resumes uploaded to Glassdoor are not searchable by other users.

Can companies see who looks at their Glassdoor? ›

Will my reviews on Glassdoor still remain anonymous? Yes, all Review content you share on Glassdoor will remain anonymous. We strictly enforce our guidelines to ensure Glassdoor users feel confident that when they leave a company, salary, interview, or benefit review they can do so anonymously and voluntarily.

How many candidates look at Glassdoor? ›

Whether your company is a tech titan or start up, for-profit or non-profit, job candidates are checking out your Glassdoor ratings. According to a 2016 survey, 70% of people now look to Glassdoor reviews and ratings before making any career decisions.

Is there a better site than Glassdoor? ›

We have compiled a list of solutions that reviewers voted as the best overall alternatives and competitors to Glassdoor, including ZipRecruiter, LinkedIn Job Search, Indeed Hiring Platform, and Monster. Have you used Glassdoor before?

What is more accurate than Glassdoor? ›

Key Takeaways. Glassdoor salary information is self-reported and not verified, therefore some salaries are likely not correct. The better sources are the U.S. Bureau of Labor Statistics and

Can employers remove reviews on Glassdoor? ›

You can't pay us to take down reviews and we apply the same content moderation rules to our clients that we use for everyone else. Our members self-certify their relationship with their employer. We remove reviews when we find evidence of abuse of our "one review, per company worked at, per year” policy.

Can employers respond to reviews on Glassdoor? ›

You must have a Free Employer Account, or an Enhanced Company Profile on Glassdoor in order to respond to reviews on your company's profile. With your Free Employer Account, you may provide an official employer response to any company review, interview review, or benefit review posted on your company profile.

Why does Glassdoor not show all reviews? ›

Each review that is submitted to Glassdoor is moderated prior to being posted. It can take up to 48 business hours for the moderation process to be completed, depending on the volume of reviews we are receiving. Once a review has been approved, it can take an additional 24 hours before it appears on the site.

Can my employer see what I look at online? ›

Although the law does not allow your employer to monitor your personal browsing history, they can still look at the internet history of your work devices.

Can employees see what you search? ›

The short answer to this question is yes. In general, employers can legally check their employees' browsing history. However, there are some things to keep in mind before you check your employee's browsing history.

Can my employer see what's on my screen? ›

If you're on your employer's network, your employer can monitor your activity on the Internet. Some employers have web filters that block access to certain websites—and this applies to all devices on that network, including personal cell phones, iPads, and computers.

What do many employers check with new applicants? ›

There are different types of background checks employers may conduct, depending on the role and industry. Still, most employers search for information related to a candidate's criminal history, employment verification, professional licenses and certifications, credit history, driving records and education history.

How many candidates are usually interviewed for a position? ›

Out of every 250 resumes a job opening gets, only about 4 to 6 people will be asked to come in for an interview. For every six job applications sent, a candidate usually gets just one interview invite. It typically takes around 23 days to go through the whole interview process.

What is the average time to hire on Glassdoor? ›

The average overall job interview process takes 22.9 days in the U.S. But jobs in France, Germany and the United Kingdom each take on average 4 to 9 days longer than in the United States and Canada. Job interview processes are getting longer, both in the U.S. and abroad.

Why do reviews disappear from Glassdoor? ›

The user submitted another review for the same company within a 364-day period. We publish only the newest submissions and allow only one review per company, per year. Glassdoor's periodic integrity checks could have removed the review, or another user might have flagged it for inspection.

How does Glassdoor prevent fake reviews? ›

To ensure the authenticity of the review content on our platform, we allow users to write one review per year, per company worked at. If a user updates a review within a year, the older review will be archived and the newer review will be listed.

Is it safe to use Glassdoor? ›

We offer a safe platform for our users to provide honest feedback about their workplace experiences and discuss workplace issues without fear of retaliation.

Has anyone ever sued Glassdoor? ›

A new lawsuit indicates that those Glassdoor reviews you're writing may not be anonymous. Last week, Alex Tse, a magistrate judge in a Northern California district court, ruled in favor of a New Zealand–based billion-dollar toy company called Zuru in its case against Glassdoor.

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